Jackie Walker

Bio:

Jackie Walker is North American Retail Experience Strategy Lead at Publicis Sapient, where she defines the future of customer-centric technology solutions that drive loyalty, brand affinity, and measurable business growth. As global lead for Connected Spaces, she supports leading B2C and B2B brands in creating holistic strategies that bridge digital and physical experiences.

Jackie's expertise spans the complete technology and digital signage lifecycle—from strategy through deployment and operations. Her groundbreaking achievements include leading the industry's first AI-enabled digital menu board deployment with advanced A/B testing capabilities and developing transformative in-store strategies for North America's largest retailers that advance retail media and revenue generation.

Her thought leadership on retail CX, AI, and omnichannel strategy has been published in Modern Retail, Retail Touchpoints, CMSWire, and PYMNTS. She regularly speaks at industry conferences and serves on the Digital Signage Experience Industry Advisory Board.

A passionate advocate for developing future leaders, Jackie volunteers as an Odyssey of the Mind coach, recently guiding a first-time middle school team to World Finals. A native Mainer, she graduated magna cum laude from Bowdoin College.