Content Strategies for Digital Signage Success

Session details:

In this session, attendees will explore how to develop effective, data-driven content strategies for digital signage that enhance customer engagement and boost ROI. It will discuss the importance of starting with a clear business goal and how to use tools like eye-tracking, sales data and exit interviews to understand how customers interact with digital displays in real-time. By analyzing POS data and testing content through A/B methods, integrators can optimize placements, personalize messaging and increase engagement across multiple touchpoints. Attendees will learn how digital signage can evolve from passive displays to immersive, interactive experiences, driving customer behavior and improving sales by up to 70% in certain zones