Engineering Creativity: Delivering Custom LED Displays for Complex Brand Experiences

Session details:

How do you design and deliver a massive, high-impact digital display solution for a brand that demands perfection? This session will explore the groundbreaking WWE Headquarters LED display—a project that transformed a non-rectangular corporate logo into a visually stunning and functional digital signage installation. Attendees will gain insight into overcoming complex design and engineering challenges, ensuring precise color fidelity, and delivering exceptional performance in non-standard structures. Through actionable strategies and real-world examples, this session will provide valuable knowledge for AV professionals looking to push the boundaries of creativity in digital signage.