Finding Balance in Your Creative Project: Collaboration as a Pathway to Success

Session details:

No display hardware is good enough to overcome bad content. Conversely, no creative can provide a great experience on a canvas of terrible quality. And neither can be very effective without proper playback, installation, and integration. The weakest link in the chain is often where the intended experience falls apart. But what are you supposed to do with a limited budget, a condensed timeline, or just a knowledge gap? The moderator and panelists will discuss the ways in which quality collaborations across vastly different trades in a digital signage project can happen. They’ll also touch on common pitfalls.