Fund Your Foundation: Using Programmatic Ad Dollars to Cover Infrastructure and Ongoing Maintenance Costs

Session details:

Stop treating your infrastructure as a pure cost center. In this session, learn how to strategically leverage programmatic ad revenue not just for incremental profit, but specifically to offset major infrastructure and ongoing maintenance costs. We will share actionable blueprints for structuring your ad operations to create a dedicated, predictable funding stream, effectively turning your ad stack into a self-financing mechanism for your core technology foundation.