Creating Tomorrow’s Urban Spaces: How Next-Gen Experiences are Transforming POPS – Privately Owned Public Spaces

Session details:

In the drive to attract the best tenants and customers to their office and retail destinations, developers, owners and operators are increasingly leveraging the power of cutting-edge immersive digital media strategies to create dynamic, must-see interactive environments that increase the competitivity of their destination, attracting footfall, increasing dwell times and lifting earned media and NPS scores.

Takeaways : 

• Reimagining Customer Engagement with Immersive Digital Signage: Attendees will explore how interactive digital signage creates dynamic, personalized experiences that deepen connections and increase visit duration.
• Unlocking the Power of Data-Driven Signage: Participants will learn to harness data from immersive signage to optimize content, measure key metrics like footfall and dwell time, and enhance user experience.
• Designing Seamless Signage Experiences: Attendees will gain practical insights on integrating immersive signage into diverse environments for maximum impact.