From Fragmentation to Integration: How AI and Managed Services Drive Market Consolidation

Session details:

The digital signage industry is undergoing a fundamental shift. What started as a “hang & bang” hardware business evolved into solution design - and is now moving toward fully managed services. In this new era, integrators are expected to take full responsibility for the hardware lifecycle while embracing a software-defined future driven by AI and data.

Globalization adds another layer of complexity: enterprise clients demand consistent, worldwide service delivery, accelerating consolidation among major players in workplace signage - while retail remains fragmented. At the same time, new entrants such as IT integrators and hardware vendors are reshaping the competitive landscape, seeking higher-margin opportunities beyond traditional IT or display sales. With the market growing faster than the global economy, investors are taking notice.

This keynote explores how AI, managed services, and market consolidation are redefining digital signage - and what it means for integrators, vendors, and customers in the years ahead.