Google, BlueZoo, and the Future of In-store Signage: Using Generative AI to Hyper-Optimize Digital Advertising
Session details:
Retailers have long recognized that compelling video signage drives higher conversion rates. However, the cost of constantly refreshing studio-quality video creative makes effective A/B testing financially prohibitive, leading to stale content.
- This session unveils a revolutionary, autonomous, closed-loop advertising system that transforms digital signage into a dynamic engagement engine. We will describe how Google’s AI tools for video generation coupled with BlueZoo’s real time audience measurement work together to:
- Deliver Compelling Video content quickly and at low cost: Google’s Veo 3 uses parameterized AI to generate studio-quality video assets, making it possible for your in-store digital signs to display fresh, engaging content that increases conversion rates.
- Measure audiences and conversion rates to evaluate video performance: Rather than depend on average shopper counts, collect real-time audience metrics for each screen and combine them with POS conversion rates to identify best-performing videos.
Leverage dramatically lower costs to iterate creative: Together, these technologies can iteratively generate and deploy new, more effective creative variations without manual intervention. Optionally, humans-in-the-loop can manually seed and refine creative variables to steer the AI's output, ensuring brand safety and strategic alignment.
Generative media coupled with real time measurement fundamentally alters the economics of video creative production, reducing costs by an estimated 97-99.9% compared to traditional agency workflows.
