Retail Media Networks Reimagined: Bridging Online, Offline, and In-Motion Experiences

Session details:

Retail Media Networks (RMNs) are often viewed through a digital lens, particularly in relation to digital out-of-home (DOOH). But for brands, RMNs encompass a broader spectrum—blending traditional offline channels like print with mobile, digital, and in-store media to create a seamless customer journey. This session explores the evolving definition of RMNs and how brands can unify data and media touchpoints—from “couch to counter”—to build more effective, end-to-end marketing ecosystems. Join us as we unpack the biggest pain points and discuss holistic solutions that span channels, formats, and technologies.