Smart Sensors to Smart Staff - Validating Digital Signage ROI

Session details:

In today's retail landscape, investments in digital signage need clear ROI validation. This session unveils a novel integration of staff deployment platforms with smart sensor technology, transforming measurement and optimization of digital signage effectiveness. By tracking customer traffic patterns, including dwell time and engagement, actionable insights optimize digital displays and staff interactions. Intelligent algorithms deploy staff based on proximity and expertise at key decision points, linking engagements with sales data to analyze digital signage's impact on customer conversion. This synergy between digital and human touchpoints enhances customer experiences and establishes a measurable connection between digital displays and sales, providing retailers a robust validation for their digital signage strategies.