Rob Schulkins

Bio:

With the ever growing need of technology for retail as a communications tool, I realized that having the right technology solution was the most powerful way for a brand to communicated and receive feedback when engaging customers. Technology allows me, to strategically, on behalf of a client, design, build, deploy and optimize the right technology mix that created an “always on” relationship between a brand and the customer base Being part of the ‘Digital for Retail’ space for over 2 decades, I have developed the right technical and commercial/procurement skills to “see” the global strategy for a client. The balance between Logic (procurement and services) and magic (communications, design and creative) is a fine line when executing a single solution globally My Motto: I do believe that every second does count in retail….POS is now POE (Point of Experience)