• End User/Architect:  This category includes B2C companies that invest in digital signage for customer-facing applications, as well as B2B companies that deploy digital signage for their Digital Out-of-Home (DOOH) networks or internal, employee-facing communications. These organizations use digital signage to enhance customer engagement, streamline communication, and drive business objectives. Architects are also included in this category as representatives of end users.
  
  Examples:  

  • Airports, airlines and train stations
  • Banks
  • Entertainment parks & facilities
  • Government organizations
  • Healthcare facilities
  • Hospitality/lodging
  • Restaurants/bars
  • Retailers
  • Schools/universities
  • Venues & Public Spaces (arenas, stadiums, museums) 

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• Agency/Consultant/Integrator:  This category includes agencies, consultants, and integrators—companies that design, recommend, and implement digital signage solutions or create immersive experiences. They do not manufacture hardware, develop software, or provide direct management services for digital signage. Instead, they focus on strategy, planning, and execution, often working independently of a specific vendor to deliver tailored solutions for their clients. 

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• Vendor:  This category is for digital signage vendors who are not exhibiting or sponsoring DSE. A vendor is a company that provides hardware, software, and services for creating and managing digital signage solutions. Vendors offer products such as digital displays, media players, content management systems (CMS), and interactive technologies used for advertising, information sharing, and customer engagement. 

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