Balancing Rigor with Creativity: Applying Generative AI to Interactive Content Creation

Session details:

This session explores our journey in developing Experience Generator, a web-hosted solution that uses Generative AI to produce interactive digital experiences based on a prompt. It will candidly examine the challenges of adopting Generative AI. Those challenges include interpreting customer prompts, bridging the gap between input and intent, and balancing the use of Generative AI to both write code (left brain) and contribute creative input (right brain). We will share the lessons learned and opportunities discovered by this exercise. Attendees will walk away with a greatly improved understanding of how Generative AI can be applied to efforts balancing the rigor of code and the flexibility of aesthetics.