The Boston Digital Billboard - Redefining DOOH with Precision and Efficiency

Session details:

The future of digital out-of-home (DOOH) advertising relies on balancing high-impact visuals with hyper customizable directional viewing and operational cost savings. Cities are demanding smarter, more sustainable signage that minimizes light pollution while maximizing performance. This session explores a groundbreaking 40’ x 48’ billboard in Boston, featuring LED Studio’s FORTIS Plus display with proprietary Focal lens technology - a first-in-class solution for directional light control. With a custom-designed diode package this display offers unmatched customizable viewing angles and targeting control, reducing unwanted illumination in residential areas. The Focal lens design ensures precise image clarity while meeting local regulations. Meanwhile, its record-setting efficiency—just 18W/ft² (194W/m²) at 7500 nits—redefines low-power DOOH displays. Join LED Studio and digital real estate developers MRV to explore how this technology is reshaping DOOH for a more sustainable future.