Digital Signage in Transit is On the Move!

Session details:

Public Transit relies upon direct, automated, timely, informative, and reliable messaging between Agency and User. This makes for an ideal application of digital sign technologies. However, unique challenges arise as the information they convey change dynamically based upon context - sometimes specific to a fixed area such as a transit hub, other times changing in real-time based upon a rider’s geographical location on a moving vehicle. Join an exploration of this unique opportunity and landscape for critical information conveyance and location-based digital marketing.