Holographic Glasses-Free 3D Displays are the Next Evolution of Digital Signage

Session details:

Today's brick-and-mortar retailers are looking for innovative ways to bring customers into physical stores, deepen their customer relationships and enhance the shopping experience. Younger shoppers, who are digital natives, are looking for shopping experiences that are memorable and experiential. These lifetime-value customers go out of their way to shop at stores that make the shopping experience fun and different. 3D glasses-free screens are already being used in theme parks and university research. Creative agencies are leveraging this technology for trade shows, events, and experiential campaigns. This case study (client TBA) will demonstrate the effectiveness of this new medium.