Playing Offense: Maximizing Retail Media Yield with Real-Time In-Store Audience Targeting

Session details:

In-store digital signage presents a powerful opportunity for Retail Media Networks to monetize retail’s biggest asset: the physical store. However, many networks remain stuck in a defensive strategy—measuring in-store audiences rather than actively competing for them. This session will explore how retailers can maximize their ad revenue by shifting to an offensive strategy that integrates real-time audience targeting and dynamic ad sales. By selling impressions over playouts and aligning in-store digital signage with broader digital media strategies, retailers can unlock new revenue streams, enhance ad effectiveness, and justify the capital investment in digital signage. Attendees will learn how to make in-store media a seamless extension of their omnichannel retail media offering, ultimately increasing the value of their in-store digital inventory.