Redefining Urban Architecture: The One Times Square LED Transformation

Session details:

Discover how the iconic One Times Square has been reimagined by integrating advanced LED technology as a core architectural element. In this session, real estate investor Jamestown and LED Studio will explore the collaborative journey of transforming the building's exterior with a custom-engineered LED ribbon display. This innovative installation encircles the new observation deck and cascades down the façade, seamlessly blending digital media with structural design. Facing stringent power constraints - drawing less than 30 watts per square foot - the team developed a unique solution that not only meets energy requirements, but also adapts to the building's contours, ensuring high visibility from street level. This project sets a new benchmark for sustainable, interactive urban landscapes, demonstrating the potential of LEDs to revolutionize architectural design.