From Strategy to Screens: Transforming Internal Comms Engagement Through Smarter Digital Signage

Session details:

Digital signage is no longer just a screen on a wall—it’s a dynamic communications platform that can energize workplace culture, align teams across locations, and amplify internal messaging. In this session, we’ll explore how organizations like Roku and the University of Virginia’s McIntire School of Commerce have taken digital signage to the next level—merging strategy, design, and deployment for maximum impact.

We’ll share lessons learned from both corporate and higher education perspectives, including the complete redesign of McIntire’s signage ecosystem across more than 250,000 square feet of space, and Roku’s innovative approach to engaging a global workforce. Learn how both organizations created engaging, snackable content; sourced data and stories from across the enterprise; and implemented tools like Korbyt, DvLED walls, and Crestron panels to deliver messages that matter—exactly where and when they’re needed.

Key Takeaways:

• Build a Digital Signage Strategy: Learn how to form cross-functional teams and develop scalable plans that support both new and existing environments.
• Design for Attention: Explore how to create layered, audience-specific content that is visually compelling, easy to digest, and impactful—whether you’re in a corporate office or an academic commons.
• Deploy Smartly at Scale: Discover practical strategies for managing signage across multiple locations and platforms, including content approval workflows, local customization, and data integration.
• Drive Engagement: See how effective signage can reinforce strategy, celebrate culture, and turn passive viewers into active participants in your organization’s story.